Our Safety Standards

We beat the top safety standards in the world.

Our Ingredients

Your baby’s skin is sensitive, and that’s why our process is a balance of science and nature. Careful production of safe ingredients ensures that you can care, wash and comfort your little one every day. All of our ingredients play a key role in making products that are gentle for your baby’s sensitive skin, hair, and eyes.

Our Safety Assurance Process

Nunu Baby Care Products believes that the continual improvement of everything we do is essential to meeting our customers’ needs and the long-term viability and credibility of the company.
We are committed to creating the gentlest baby products in the world. That’s why we have developed a thorough process to guarantee the safety and quality of our baby products. If a formula fails any step within the process, we go back to the drawing board. It’s how we set the bar for developing the gentlest baby products in the world for more than 20 years.

Selecting the Best Raw Materials

Raw materials (ingredients, processing aids, and packaging materials) are the foundation of finished products. As such, they must meet regulatory requirements (safe and legal for your babies intended use) and the specifications (contribute to the functionality and quality of your process and product).

Assessing Ingredients

The ingredient we receive must be assessed and meet the requirements for safe use in personal care products. We are evaluating the impurities and review the latest findings from personal care, food and medicine studies.

Clinical Evaluation & Testing

Once we create product formulas, we test them with volunteers in a lab setting. Our quality experts test for every likely issue, including skin and eye irritation. As a result, our safety database included information on a wide variety of formula reactions that help inform every new formula we make.

Real Body Use

We test for ways real consumers use our baby products. That starts with actually checking with you! But we also test our products in the lab under many scenarios- extreme heat, cold, humidity and more- to triple-check safety and consistency.

Ongoing Evaluation

Our finished product is finally available in your local store, but our work isn’t done. In addition to watching for new information, we listen to your feedback, whether it’s via customer service call or a social media comment, and make updates when necessary so that every product we make is effective.

Your reviews are important to us. In re-creating our formulas,
we consulted with leading developmental experts, moms, pediatric
skincare experts, professional healthcare associations and fragrance
experts, and also from government agencies. Independent experts also
evaluating ingredients in our newly formulated products, and
recognized our changes with improved product scores.

The Science Behind Ingredient Safety


Preservatives are an essential part of baby and beauty personal care products. Without them, everyday products you’ve come to rely on could expire within weeks or even days. We only use preservatives with decades of safe use and support from the SFDA and SASO.


Multi-sensory experiences, including scents, play a role in happy, healthy baby development. Less than 25% of the aroma compounds used in fragranced consumer products meet our strict safety standards and can be considered for our gentle baby products. Every fragrance we use is free of known fragrance allergens.

Choose the Right Skin Care Products for your Baby

Every mother wants nothing but the best for her baby. It might seem difficult to select the right baby products since you are still figuring out what works best for your baby. Since baby’s requirements keep changing as she grows, even a simple decision such as choosing the right skin care products can be confusing.
In the first few months, since baby’s sensitive skin can lose moisture at a rapid pace, she requires creams and lotions that help lock in this moisture, and shampoos and body cleansers that are gentle on her skin. Caring for your little one means paying attention to the little things. Being well informed is the first step towards making confident choices for your baby.
Some ingredients in baby skin care products can be harsh on your infant’s delicate and sensitive skin. Selecting the best baby care product is the safest and best for your little one.


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Information on this website is provided for informational purposes and is not meant to substitute for the advice provided by your own physician or other medical professionals.